Is customer data used to train AI/ML models? If so, is this opt-in or opt-out, and can customers prohibit use of their data for training?
Explanation & Context
Explanation of the Question:
This question is asking whether the organization uses customer data to train artificial intelligence (AI) or machine learning (ML) models. AI/ML models often require large datasets to learn and improve their performance. Customer data can be a valuable resource for this purpose, but it raises significant privacy and ethical concerns. The question also inquires about the consent mechanism in place—whether it is opt-in (customers must explicitly agree) or opt-out (customers must explicitly decline)—and whether customers have the ability to prohibit the use of their data for training these models altogether.
Why It Matters:
Understanding how customer data is used in AI/ML training is crucial for several reasons. First, it ensures transparency with customers about how their data is being utilized. Second, it helps maintain customer trust, which is vital for long-term relationships. Third, it ensures compliance with data protection regulations, such as GDPR, which require explicit consent for data usage, especially for sensitive applications like AI/ML. Finally, allowing customers to opt-out provides them with control over their data, enhancing their privacy and reducing the risk of data misuse.
Example of Evidence:
To demonstrate fulfillment of this question, an organization might provide documentation of their data usage policies, consent forms used during data collection, and mechanisms for customers to opt-in or opt-out. For instance, they could show a clause in their terms of service that outlines the use of data for AI/ML training, along with screenshots of the opt-in/opt-out options presented to customers during the data collection process. Additionally, they might provide logs or records showing how customer requests to prohibit data use are handled and enforced within their systems.
Example Responses
Example Response 1
Customer data is not used to train AI/ML models. Our current infrastructure on Heroku focuses solely on delivering our SaaS product, and we do not collect or utilize customer data for any AI/ML initiatives.
Example Response 2
Customer data is used to train our AI/ML models with an opt-in mechanism. Customers can explicitly choose to allow their data to be used for training purposes through a clear consent form during account setup. Additionally, customers have the option to prohibit the use of their data for training at any time via their account settings.
Example Response 3
Our software is deployed on-premises and does not involve the collection or use of customer data for AI/ML training. Therefore, the question regarding opt-in or opt-out mechanisms is not applicable to our current operational model.

